Big news has come in the luxury car market of India. Mercedes-Benz India has made changes in its leadership team and appointed Brendon Sissing as the new Vice President (VP), Sales & Marketing. This appointment will be effective from August 1, 2025. Brendon will now replace Lance Bennett, who has now taken over the position of CFO (Chief Financial Officer) at Mercedes-Benz Middle East.
This change is being considered an important step towards further strengthening Mercedes-Benz India’s future strategies and focus on customers. Let us know in detail in this article who is Brendon Sissing, what is his background, what achievements he has achieved so far, and what could be his vision for Mercedes-Benz India.
Who is Brendon Sissing?
Brendon Sissing is currently the head of Mercedes-Benz Financial Services India. He has performed brilliantly in this role. Under his leadership, the company’s financial portfolio doubled, profits reached record levels and relations with dealers also became very strong.
Brendon’s career has always been focused on finance, customer experience and digital innovation. He is considered an expert in areas such as automobile finance, credit risk and customer service.
His role in Mercedes-Benz Financial Services
When Brendon became the head of Mercedes-Benz Financial Services India, the main objective of the company was:
- Digital transformation
- Customer centric strategy
- Operational excellence
He worked on all three aspects simultaneously. For example, he provided facilities like online financing, digital documentation and touchless servicing to the customers. This not only increased the trust of the customers, but also strengthened the dealer network.
Economic growth came under his leadership
When Brendon took over the responsibility, the company’s portfolio was limited. But on the basis of his strategy and hard work, the company doubled its portfolio in just a few years. This means that the company provided loans to more customers and financed more cars.
He is counted among those leaders who understand the risk, but never back down from innovation.
He has experience not only in India but all over the world
Brendon Sissing has held major responsibilities not only in India but also in countries like Malaysia, South Africa and Germany.
Some major responsibilities:
South Africa: Here he led the national sales and credit operations at Mercedes-Benz Financial Services. He simplified the finance approval process and made arrangements to provide quick service to customers.
Malaysia: He was part of the founding team of Mercedes-Benz Services Malaysia. He helped lay the foundation of the company here and created customer-centric plans from the very beginning.
Germany: Here he worked on global strategy with international teams, which strengthened his international exposure.
Education and Qualification
Brendon’s educational background has also been very impressive. He has:
- Pursued B.Tech in Cost & Management Accounting
- Achieved Diploma in Credit Management
Apart from this, he has also taken several international leadership certifications, making him a globally exposed professional.
All these qualifications show that he is not just limited to numbers or sales, but understands the entire business – from strategy to customer behaviour.
What are his hobbies in personal life?
Brendon is not only a professional but also a jovial person. He:
- Loves playing rugby. The sport demands both teamwork and strategy – and these qualities are reflected in his professional life as well.
- He is a foodie. His favourite hobbies are trying new dishes and visiting different restaurants.
- He also loves travelling with family. This helps him maintain balance and develop a new mindset.
Mercedes-Benz India’s focus – Customer and performance
Brendon’s appointment comes at a time when India’s luxury car market is growing rapidly. Mercedes-Benz India, which is already among the leading luxury car companies in the country, now wants to reach out to even more customers.
His appointment is expected to benefit the company in the following areas:
- Better understanding customer preferences
- Adopting new technology
- Increasing digital tools and online sales
- Building better relationships with dealers
The company’s goal is that customers not only buy a car, but also experience the complete Mercedes-Benz experience – whether it is buying a car, financing, service or customer support.
Lance Bennett’s new role
Brendon Sissing has taken over the position previously held by Lance Bennett. Lance has now become the CFO of Mercedes-Benz Middle East. He too has done a great job in India and now he will play his role in an important market like the Middle East
The way forward for Mercedes-Benz India
The appointment of an experienced, international and customer-centric professional like Brendon Sissing shows that Mercedes-Benz India’s focus is no longer limited to just increasing sales. The company wants to enhance the customer experience, strengthen brand credibility and make the dealer network even more professional.
His presence will enable the company to focus on these key areas:
- Technology and innovation
- Affordable finance options
- Fast and transparent customer service
- Digital campaigns to attract young customers
Conclusion
The appointment of Brendon Sissing as VP, Sales & Marketing at Mercedes-Benz India is a big move. He brings an unmatched combination of global experience, strategic thinking, customer service understanding and financial acumen.
It is clear that Mercedes-Benz India wants to make an even stronger presence in the Indian luxury car market in the next few years. Improving customer experience, adopting digital platforms and building a strong dealer network will be the company’s priorities – and Brendon is the perfect choice to achieve these goals.
If you are a Mercedes-Benz customer or want to become one, keep an eye on the company’s new strategies and offers in the coming times. Under Brendon’s leadership, this journey is going to be even more special.
